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About Us

In 2017 Wander Boutique opened its doors on North Block Avenue in Fayetteville, Arkansas. Our owners Kristen Morgan and Cara Godfrey, long time friends and dental hygienists, had a dream of sharing their love for fashion with their community and decided to open a store combining timeless looks and latest trends with shoppers. Wander's goal is to inspire customers through clothes and instill self confidence in everyone we encounter. 

A little bit about the owners....

Cara has been practicing dental hygiene for 13 years now! Since she was a little girl her dream was to have her own clothing store. She enjoys developing relationships with customers and helping them find the perfect outfit for that special occasion. She a new mom to a baby girl (Olivia Blake) who’s 6 months old and she somehow manages to juggle both of her jobs and being a mom. She loves dogs (a lot), loves to travel and be outdoors either at the lake or on the river canoeing when the weather is right. She has a very supportive family that has always believed in her and she knows she wouldn’t have gotten to make Wander a reality if it wasn’t for them. She so thankful for every customer that she has met since this journey began. When she sees families and faces come in to support us, it literally brings tears to her eyes.

Kristen was born and raised in Sequoyah County, making the River Valley, Northwest Arkansas, and Eastern Oklahoma a part of Kristen’s life from the very beginning. Whether it was growing up in Muldrow, attending dental hygiene school in Fort Smith, practicing dentistry in Van Buren, or fulfilling her entrepreneurial dream of starting a business in Fayetteville, her entire life has revolved around the people, the culture, and the community that make this our home.

While Kristen is exceedingly proud of the successful business she as built with her friend of nearly 20 years, she is more than just the co-owner of Wander.  She’s a proud mother to her son Kyler, daughter to her loving parents Glenn and Marsha, sister to her best friend Kerri, and adoring aunt to her nephew Dawson and her niece Claire.

When she’s not at the store or the dental office, Kristen enjoys reading, traveling, attending concerts, and rooting for her beloved Oklahoma Sooners (something she tries to keep very quiet while in Hog country!)

Kristen knows that the success she’s achieved thus far is owed to a strong foundation in her faith, family, and friends. And she will forever be grateful to the young ladies and women who have made Wander their destination for the newest trends in fashion and apparel.

When starting this website, we wanted to share our products with women not only local, but across the country. We hope you enjoy our merchandise as much as we love sharing it with you! 

Our customers are always our number one priority and we would love to hear your suggestions and feedback at all times!

Thank you for choosing Wander, we are happy to serve you!!

Xo, The Wander Team